Find out exactly how your institution appears in Google search — and whether ChatGPT, Google AI Overviews, and Perplexity cite you as a source or cite someone else instead. The Academic SEO + GEO Visibility Audit is a free, one-time diagnostic from CASRAI: a real report, built by a real person, covering your current search and AI-citation visibility and handing you 3-5 concrete opportunities you can act on immediately.
Why CASRAI Is Qualified to Run This Audit
CASRAI isn't guessing at what works. This methodology is the same one running on casrai.org right now, and the results are verifiable in Google Search Console:
- 71,465 organic Google search clicks and 12,789,147 impressions in the trailing 28 days, averaging position 7.8 site-wide.
- 357 new content pages researched, written, fact-checked, and published in a single continuous content cycle — each one confirmed against real, current demand data first — spanning the US, UK, Canada, and Australia.
- CASRAI's own guide on this exact topic ranks at an average position of 3.3 for the query "academic seo," with an 11% click-through rate — the kind of engagement rate a page at that rank rarely earns.
- Multiple #1 Google rankings on high-intent buyer and trust queries, achieved through this same methodology.
On the GEO side, CASRAI has hands-on experience auditing whether web content is actually cited as a source in AI answer engines, using real LLM-citation-tracking data rather than guesswork. That's the same lens your audit gets turned on.
What the Free Audit Includes
This is not an automated scan or a generic template. It is a short written report, prepared specifically for your institution, covering:
- Current search visibility — where your key pages actually rank in Google today for the queries prospective students, researchers, funders, or readers are already typing.
- AI-citation visibility — whether ChatGPT, Google AI Overviews, and Perplexity currently cite your institution as a source on questions in your subject area, and, where they don't, who they cite instead.
- 3-5 concrete opportunities — specific, prioritized recommendations you could hand directly to your web or communications team, not vague advice to "create more content."
You'll get this back as a written report, walked through by a real person if you'd like a call. No automated PDF spat out by a tool, no generic checklist.
Who This Audit Is For
The audit is built for teams responsible for how an academic or research institution shows up online:
- University research offices trying to make funded work discoverable to funders, collaborators, and journalists.
- Academic journals and publishers whose articles compete for visibility against every other indexed source on a topic.
- Learned societies that need to be found — and cited — as the authoritative voice in their field.
- Research institutes whose web presence is often out of step with the caliber of the work it represents.
Before You Request Yours
A few questions come up most often:
- Is this actually free, with no obligation? Yes. You receive the written report regardless of what you decide afterward.
- How long does it take? Most audits are returned within a few business days of submitting the form below.
- What do you need from us? Just your institution's name and website — the rest of the form helps us focus the audit on what matters most to you.
For more detail, see the full Academic SEO + GEO FAQ.
